Article: Entertainment Industry Foundation and American Legacy Foundation Forge New Partnership; $5 Million Commitment for New Smoking Cessation Initiative.

LOS ANGELES, and WASHINGTON -- LOS ANGELES, and WASHINGTON, Feb. 24 /PRNewswire/ -- The Entertainment Industry Foundation (EIF) and American Legacy Foundation have committed $5 million dollars to a new partnership to help educate people about the many health risks associated with smoking and to provide direct services to assist people who struggle to quit.

The partnership's goal is to provide aggressive cessation services and tools to increase the number of people who attempt to quit; increase the number of successful quit attempts; and to decrease smoking rates.

"We are delighted that such a respected and socially active organization as the ...

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