Article: The Cheesecake Factory Restaurants Celebrate 25th Anniversary.

Business Editors

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Feb. 25, 2003

On Tuesday, February 25, 1978, the first Cheesecake Factory restaurant opened for business in Beverly Hills, California to a long line of curious and hungry guests. Twenty-five years later, the long lines are still there.

"My family started a small wholesale bakery business in 1972 in the Los Angeles area," said David Overton, Chairman and CEO of The Cheesecake Factory Incorporated (Nasdaq:CAKE). "We thought that we could sell more cheesecakes and other baked desserts to restaurant accounts if we opened our own restaurant that showcased our creative, high quality premium ...

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