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Article: INTERIOR MOTIVES; ARCHITECTS, RETAILERS AND FOOTWEAR DESIGNERS SHARE THEIR BLUEPRINTS FOR SUCCESSFUL STORE DESIGN, WEIGHING IN ON THE LATEST AESTHETIC TRENDS.
- Article from:
- Footwear News
- Article date:
- February 10, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Luxe brands such as Prada, Gucci, Sergio Rossi and Burberry have for decades commissioned the world's best architects and designers to develop their retail images. But more recently, firms well outside the luxury sector such as Century 21 and Shoe Carnival are following the lead, investing in extensive remodeling efforts and new store prototypes. They've brought in architects and interior designers to help them create retail environments that convey a strong visual message and strengthen their brand identity. In the bargain, they are hoping for increased productivity and improved customer service. "Basically, retailers are trying to do what they feel their shoppers will ...
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