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Article: Air Miles hires Maher Bird Associates. (News).(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- January 31, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Air Miles has appointed Maher Bird Associates (MBA) to handle its direct marketing activity. The British Airways-owned loyalty programme will work closely with its sister agency, TBWA/London, which handles Air Miles [pounds sterling]10m above-the-line creative account. It will help with the brand's repositioning as a comprehensive travel service provider.
Cancer Research UK has appointed ...
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Article: Maher Bird bags Malaysia Airlines UK ...
Marketing Week;
April 7, 2005 ;
700+ words
...Malaysia Airlines, one of South-East Asia's biggest airlines, is poised to appoint Maher Bird Associates (MBA) to handle its #1m UK advertising account. A lengthy pitch for the business, held by DDA, began last July ...
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