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Article: Mail order's American dream. (Mail Order America catalog)
- Article from:
- Direct Marketing
- Article date:
- January 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ever think there'd be a way to find new customers without mailing to thousands of names rented from costly lists? For many mail order companies, Mail Order America may prove to be a dream come true.
WITH postal rates escalating and mailboxes flowing with mistargeted, unopened mail, most mail order companies are not optimistic about the idea of successfully prospecting for new customers. In response to these concerns, Mail Order America, a new "magalog" catering to the mail order marketer, is offering catalogers a new way of prospecting, at a fraction of the cost of more traditional means.
Mail Order America (MOA), which premiered in early September 1990, ...