Article: From Sheep to Shop: New Look's Quick Turn.(New Look's quick-response supply chain)

/ New Look's focus is on U.K. trends and quirky British humor.From Sheep to Shop: New Look's Quick Turn Byline: Samantha Conti LONDON - When England scored its winning goal against Argentina at the World Cup last summer, life here ground to a halt and champagne corks popped everywhere, except for the New Look factories in the southwestern county of Dorset.

Minutes after England nailed its 1-0 victory, New Look was printing T-shirts with the winning team's colors and the score. Within six hours, New Look had made its first deliveries to a unit in Leicester.

Although England was later defeated, New Look continued to sell the popular soccer T-shirts with ...

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