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Article: From Sheep to Shop: New Look's Quick Turn.(New Look's quick-response supply chain)
- Article from:
- WWD
- Article date:
- February 26, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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/ New Look's focus is on U.K. trends and quirky British humor.From Sheep to Shop: New Look's Quick Turn Byline: Samantha Conti LONDON - When England scored its winning goal against Argentina at the World Cup last summer, life here ground to a halt and champagne corks popped everywhere, except for the New Look factories in the southwestern county of Dorset.
Minutes after England nailed its 1-0 victory, New Look was printing T-shirts with the winning team's colors and the score. Within six hours, New Look had made its first deliveries to a unit in Leicester.
Although England was later defeated, New Look continued to sell the popular soccer T-shirts with ...