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Article: Lloyds TSB ramps up credit card campaigns with ClarityBlue.
- Article from:
- M2 Presswire
- Article date:
- February 27, 2003
CopyrightCOPYRIGHT 2003 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-27 February 2003-ClarityBlue: Lloyds TSB ramps up credit card campaigns with ClarityBlue(C)1994-2003 M2 COMMUNICATIONS LTD
RDATE:02262003
London, Montreal -- ClarityBlue, the Customer Intelligence consultancy and systems integrator, announced that it will help the credit card division of Lloyds TSB ramp up its direct mail campaigns. The Bank will aggressively target prospective customers to market its credit card accounts. By working with ClarityBlue, Lloyds TSB expects to significantly reduce the amount of time needed to turn around the data selection of a direct mail campaign.
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