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Article: Researching markets online. (The Dollar Sign).(Use of market research reports)
- Article from:
- Online
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Why turn to market research reports to answer business questions? For one thing, these reports frequently condense a vast array of statistics, forecasts, analyses, and opinions on markets, technologies, products, industries, and countries. That saves information professionals the time of having to gather this data independently. Market research reports can also identify the key players in a market, pointing out areas for additional research. Many market research firms have terrific name recognition and are regularly quoted in the press. Citing one of these firms adds credibility to our own research projects.
The most innocuous of questions can require a market ...