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Article: Peeps celebrate 50 years. (Marketing Strategies: Industry News).(customers surveyed about their consumption of Mashmallow Peeps)(Brief Article)
- Article from:
- National Petroleum News
- Article date:
- February 1, 2003
CopyrightCOPYRIGHT 2003 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marshmallow Peeps are turning 50 years old in 2003, having surpassed the billion mark in yearly production. With millions savoring these confections, Peeps maker Just Born, Inc., Bethlehem, Pa., wanted to get a reading of the 2003 Peeps climate. Through an independent research firm, hundreds of Peeps eaters were identified and questioned on a range of fanciful Peeps issues.
When asked which they considered to be the most beautiful and best-dressed Peeps, 21.1% voted for the original Peeps Chicks. Peeps Bunnies came in second (19.0%), while Peeps Snowmen grabbed third place (10.4%).
Respondents were also asked if they considered themselves to be healthy ...