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Article: A brand of one's own: private label is taking off as retailers improve the quality of existing products and venture into emerging categories.
- Article from:
- Grocery Headquarters
- Article date:
- February 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pride. Individuality. Profitability. These three values are driving private label growth at supermarkets nationwide. Once thought of as cheap, imitation products, many store brands have now established a place for themselves in the marketplace as unique merchandise that provides value. Improvements in private label ingredients, packaging, co-branding efforts and product introductions are helping retailers capture consumers seeking first-rate product at additional savings.
One way retailers are enhancing their private label programs is by stepping up the quality of their store brand products and focusing on how these products contribute to their store's image. By ...
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Article: Information Resources, Inc. -IRI- and Food Lion ...
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... ... North Carolina, today, Food Lion, LLC, is a division ... with more than 1,100 Food Lion stores in 11 states ... number of high-quality private label products manufactured and packaged for Food Lion. Price leadership and ...
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