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Article: Milk vending offers a viable opportunity for both dairy processors and vending operators. (Milk Vending Conference Report).
- Article from:
- Automatic Merchandiser
- Article date:
- February 1, 2003
CopyrightCOPYRIGHT 2003 Johnson Hill Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Milk is a happening thing today. You might not know it by the numbers for milk consumption in the general population; research indicates total milk consumption has been on a steady decline, longer than coffee has. But just as new coffee products have revived that business, the same thing is starting to with milk.
In the last two years, milk processors have repackaged single-serve offerings in plastic pint bottles. The bottles have been dressed up with contemporary graphics. And the dairy industry has developed a marketing campaign that has made milk cool again in consumer's minds.
In other words, the stage has been set for a milk comeback. The execution ...