Article: Summer Weather.(Travel Channel prepares for "Beach Week" programming)(Brief Article)

Just as we're bracing for more snow in DC, Travel Channel warms us by providing details about the 5th annual "Beach Week." First, the festivities will run May 4-10 this year instead of in March, as in year's past, Travel pres Steve Cheskin says. There are several reasons for the move to a summer Beach Week from a spring break Beach Week, he says: more people go to the beach in the summer, so advertisers were more interested in that; and the traditional ratings grabber "gives us something strong to put against broadcasters for May sweeps." Another switch from last year is a new beach expert, James Badham, editor of "Islands" magazine and a reduced slate of celebs. "We know ...

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