Article: Global Brand Marketing Inc. and The Firm Form Pony International, LLC To Grow Pony Brand on Worldwide Basis; GBMI Acquires Majority Interest.

SANTA BARBARA and BEVERLY HILLS, Calif. -- SANTA BARBARA and BEVERLY HILLS, Calif., March 3 /PRNewswire/ -- Global Brand Marketing, Inc., (GBMI) and The Firm jointly announced today the formation of a new entity, Pony International, LLC that will own, control and exploit the Pony brand on a global basis. As the owner of a majority interest in the new entity, GBMI will become, effective immediately, the general manager of the Pony brand and will direct activities such as design, production, distribution, marketing, public relations, human resources, finance and legal. The Firm will continue to provide marketing services for Pony including assisting with such activities ...

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