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Article: TARGUSinfo[R] helps Jenny Craig overcome complex store locator needs. (Spotlight).
- Article from:
- Franchising World
- Article date:
- February 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Problems:
Maintenance nightmare with standard locator solution. Inaccurate locator program causing loss of sales.
The Solution:
TARGUSinfo IntelliRouting Express[R]
The Benefits:
Improved customer satisfaction and increased revenue through routing calls correctly. Reduced internal maintenance and overall costs. Increased value to franchise owners.
Jenny Craig, Inc. is one of the largest weight management service companies in the world, with over 452 company-owned and 75 franchised Centres in the United States and Canada. A major focus of their marketing effort is to generate leads through a nationally advertised ...