Article: Intel Centrino Mobile Technology Advertising Begins; 'Unwire' TV Ads Humorously Show People on the Move Using Wireless Notebook PCs in Unexpected Places.

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--March 3, 2003

Intel Corporation today begins a worldwide advertising campaign to support the upcoming product launch of Intel(R) Centrino(TM) mobile technology. Covering 11 countries, the campaign highlights innovative technology designed to create a new generation of wireless notebook PCs that bring true mobility to computer users.

Intel Centrino mobile technology represents Intel's best technology for wireless notebook PCs. The technology includes a new mobile processor, related chipsets and 802.11 wireless network capabilities that have been designed and tested to work ...

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