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Article: Starcom Motive. (Digests).(creates campaign for NCP)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- February 13, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Starcom Motive has devised the media strategy for NCP's radio and print campaign supporting price ...
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Article: Starcom Motive. (Digests).(Brief ...
Marketing Week;
March 20, 2003 ;
700+ words
...Starcom Motive has put together a deal to launch. The McDonald's Tastes menu online at Yahoo!'s homepage. The initiative includes the first use of a new expandable banner ad format.
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