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Article: Award marketing: the most effective way to differentiate your firm! (Publisher's Outlook).
- Article from:
- Customer Interaction Solutions
- Article date:
- February 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Award Marketing...Goes Beyond Hanging It On The Wall!
AWARDS WITHOUT MARKETING ARE MEANINGLESS
In today's super competitive environment...survival of the fittest often boils down to third-party endorsements!
Savvy marketers know that beyond such crucial criteria as quality, value, CRM, price, service etc., which practically every vendor claims, it is vitally important to rely on third-party endorsements in order to differentiate themselves from the crowd!
A coveted award earned from a reputable source can be the most powerful tool for differentiation by far, provided that: a) it is bestowed from a reputable industry leading source and ...