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Article: Gillette hopes new razor will grow market share.
- Article from:
- Australasian Business Intelligence
- Article date:
- March 4, 2003
CopyrightCOPYRIGHT 2003 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mar 03, 2003 (B&T - ABIX via COMTEX)
The Mach3Turbo razor has been launched in Australia by Gillette. The razor represents the latest technology from Gillette, which generally releases a new product every four years. The Mach3Turbo is being promoted in Australia with a $A10m advertising campaign. The company's business manager, Paul Rhodes, says that Gillette remains loyal to its older products, with blades still available for other razors. The Mach3Turbo has cost $A700m to ...