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Article: Toy Fair Highlights Entertainment tie-ins: video titles with Strawberry Shortcake, Barbie and Lego's Bionicle on tap.
- Article from:
- Video Store
- Article date:
- February 23, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Though the 100th American International Toy Fair was noticeably smaller than previous fairs, the alliance between entertainment properties and consumer products continues to grow, with videos featuring Strawberry Shortcake, Barbie and a Lego line in the offing and several video lines spawning toys.
Hasbro took the video-toy tie-in to a new level. Spurred by the success of its own HitClips line of audio players, the company introduced VideoNow, a portable personal video player. The player (approximately $50) will play proprietary video discs ($7.99 each) with 30 minutes of programming. Hasbro has already signed licensing deals with the creators of ...
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