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Article: The Mill, Levis stampede Super Bowl ad. (Super bowl spots).(Levi Strauss)(Brief Article)
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- Post
- Article date:
- February 1, 2003
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CopyrightCOPYRIGHT 2003 Post LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON -- More than 600 bison hurtle toward the screen in a :60 spot for Levis that premiered during this year's Super Bowl. The Mill (www.mill.co.uk) created the herd, a tremendously big job and one with great impact since it would be seen around the globe by the millions of viewers.
Only the guys at The Mill didn't know about that. They had never worked on a Super Bowl spot before. They had no idea that non-football watchers are far more interested in the commercials.
"I hope everybody liked it," laughs Jordi Bares, lead animator. Yann Nabille and Dadi Dinarsson were senior animators on the project. Nabille created the model, Dinarsson animated and ...