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Article: Halston: Rebuilding an Empire.(Halston L.L.C. to embark on reneweed multi-tiered product development strategy)
- Article from:
- WWD
- Article date:
- March 5, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Eric Wilson NEW YORK - With a new creative director at the helm of its designer collection and his first Oscar-night dress lined up, Halston LLC is embarking on a renewed multitiered product development strategy that could put the Halston brand back on a ream of licensed goods - from inexpensive accessories to bridge sportswear.
To further that goal, the company named Kathy Landau, a brand development specialist, as vice president on Tuesday in a newly created position to manage Halston's day-to-day operations, as well as its development of licensing and merchandising programs under a centralized organization called the Halston Design Group. Landau, who ...