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Article: Grupo Posadas to Launch Loyalty Marketing Service Bureau in Mexico; Agreement with Frequency Marketing, Inc. includes Software Licensing, Educational and Consulting Services.
- Article from:
- Business Wire
- Article date:
- March 6, 2003
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Business Editors
CINCINNATI--(BUSINESS WIRE)--March 6, 2003
Grupo Posadas, the largest hotel chain based in Mexico, and Frequency Marketing, Inc., a global exporter of loyalty marketing software and services, have signed an agreement to develop the loyalty marketing industry in Mexico.
Grupo Posadas will combine their decades of loyalty-marketing expertise running the popular Fiesta Rewards frequent-guest program with Frequency Marketing Inc.'s (FMI) Loyalty Solutions Platform(TM), a specialized software application that enables the ongoing management of loyalty programs. Grupo Posadas intends to establish a world-class loyalty marketing ...