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Article: Regular place in the mix crucial.(marketing of homeopathic medicines)
- Article from:
- Chain Drug Review
- Article date:
- March 3, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- As homeopathy becomes more accepted by mainstream consumers suppliers say ensuring that the category is successful in chain drug stores relies on retailers giving homeopathic medicines the proper shelf position.
"We don't want to be seen as a homeopathy company but as a company providing over-the-counter medications," comments Similasan Corp. president David Hinton. "We bring profitable SKUs to those categories, and our products offer a true difference to the consumer."
Suppliers note that marketing homeopathic medications adjacent to conventional remedies--or as they are known in the health care community, allopathic medicines--helps ...