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Article: PR agencies sign on to help push olive oil.(Colle & McVoy and Susan Magrino Agency)
- Article from:
- PR Week (US)
- Article date:
- March 10, 2003
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MINNEAPOLIS: Expect to hear a lot more about olive oil, thanks to two new account wins.
An olive-oil importers' association and a retail chain that specializes in olive oil have each taken on public relations agencies to promote olive-oil consumption in the US.
The North American Olive Oil Association (NAOOA) has hired Minneapolis-based Colle & McVoy for a dollars 250,000 consumer campaign. Meanwhile, Oliviers & Co., the US arm of a French company that operates seven retail locations across the US that feature store-branded vintage olive oils, foods, and accessories, has hired the New York-based Susan Magrino Agency to handle strategic PR for its US ...