Article: In with junk mail, out with junk food. (Jenny Craig's direct mail campaign)

In with junk mail, out with junk food

There it is, former Jenny Craig Inc. customers, tucked in between the cable TV bill and the Publisher's Clearinghouse Sweepstakes: a fat envelope with a direct mail campaign designed to point out you may have put on a few pounds since your last visit to the weight-reduction shop.

For the first time ever, San Diego-based Jenny Craig will advertise with a direct-mail campaign coordinated by Devon Direct Marketing & Advertising Inc. of Berwyn, Pa. The mail campaign will introduce former customers to Jenny Craig's Success Plus program. The program is designed to attract old customers by letting them rejoin the ...

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