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Article: In with junk mail, out with junk food. (Jenny Craig's direct mail campaign)
- Article from:
- San Diego Business Journal
- Article date:
- January 7, 1991
- Author:
CopyrightCOPYRIGHT 1991 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In with junk mail, out with junk food
There it is, former Jenny Craig Inc. customers, tucked in between the cable TV bill and the Publisher's Clearinghouse Sweepstakes: a fat envelope with a direct mail campaign designed to point out you may have put on a few pounds since your last visit to the weight-reduction shop.
For the first time ever, San Diego-based Jenny Craig will advertise with a direct-mail campaign coordinated by Devon Direct Marketing & Advertising Inc. of Berwyn, Pa. The mail campaign will introduce former customers to Jenny Craig's Success Plus program. The program is designed to attract old customers by letting them rejoin the ...