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Article: Basel 2003 unveils new 'brand image'. (Up Front).(Basel international watch and jewelry fair)
- Article from:
- Jewelers Circular Keystone
- Article date:
- March 1, 2003
- Author:
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The 2003 Basel international watch and jewelry fair (April 2-10) will unveil a "new brand image," including a new logo, capping three years of show expansion, improvements, and changes, says new show manager Monica Guarnacia.
Those changes include revamping of the watch and jewelry halls; a "one show, two locations" concept (Basel and Zurich), effective this year; the revamped Basel Forum; a new research project to gather data on the global watch and jewelry luxury market; and improvements in visitor services.
Guarnaccia, who rook over as show director on Jan. 10, continues as marketing and communications manager of the Basel Fair. Martin Fergusson is ...