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Article: Rezidor SAS Hospitality / Cerruti SA: A New Alliance for Quality Life.
- Article from:
- PR Newswire
- Article date:
- March 10, 2003
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BRUSSELS, Belgium -- BRUSSELS, Belgium, March 10 /PRNewswire/ -- Rezidor SAS Hospitality announces the addition of a new lifestyle hotel brand bearing the name of the well-known fashion brand "Cerruti." The new brand joins Rezidor SAS' current four brands: Radisson SAS, Regent, Country Inn and Park Inn. Contracts for the first Cerruti Hotels have already been signed.
With the name Cerruti, Rezidor SAS Hospitality now enters the lifestyle hotel market with a brand that embodies a particular lifestyle. Cerruti's clientele are typically stylish, thirty-something urbanites, internationalists, and independent people who are familiar with fashion. They typically ...