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Article: Grupo Bimbo to sell Wrigley gum. (News).(Brief Article)
- Article from:
- Candy Business
- Article date:
- January 1, 2003
CopyrightCOPYRIGHT 2003 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEXICO CITY -- With sights set on increasing its market penetration in Mexico, the Win. Wrigley Jr. Co. has struck an official distribution deal with Grupo Bimbo.
Through the alliance, Bimbo's Barcel subsidiary becomes the exclusive distributor of Wrigley's chewing gum brands in Mexico, including Big Red, Doublemint and Juicy Fruit.
A Grupo Bimbo spokesperson tells CandyBusiness that the company has been distributing Wrigley products in Mexico for about five years but there was no formal agreement. This agreement will benefit both companies, he says.
"The benefit for Grupo Bimbo is that we get to participate in the growing chewing gum category ...
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Article: Grupo Bimbo. (Panorama: Mexico).
Latin Trade;
August 1, 2002 ;
286 words
...GRUPO BIMBO, el tercer fabricante de pan del mundo, reembolso US$336 millones de un prestamo de US$680 millones adquirida para duplicar sus intereses en Estados Unidos. Bimbo recaudo la suma emitiendo bonos en pesos en Mexico.
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