Article: For better response, personalize your copywriting. (Direct Mail Essentials).

Article: Sell your skills with a cover letter
The Press;  March 13, 2004 ;     700+ words ......application these days, but the good old cover letter should not be overlooked, writes MARY KIRK-ANDERSON. Once upon a time the humble cover letter was all that was required to apply for...actually secure the job, but, done well, a cover letter could get you an interview, or at ...

Article: "And the winner is..." (fund raising via direct mail)
Fund Raising Management;  April 1, 1998 ;     700+ words ......been used in fund-raising direct mail. Here's a look at what works...long-term experts in creative direct-mail formats. Premiums - used in...adding just any premium to your direct-mail program, however, it's important...understand that premiums are not direct mail. Let ...

Article: CAREER PATH : RIGHT COVER LETTER MOVES EMPLOYERS TO EXAMINE RESUME.(Business)
Daily News (Los Angeles, CA);  January 20, 1997 ;     482 words ......interview you seek. No, not the resume. It's the cover letter. ``The employment cover letter is, in most cases, the very first contact...writes Richard H. Beatty in ``The Perfect Cover Letter,'' (Wiley, $10.95). ``If the letter is poorly...

Article: COVER LETTER: OUT IN FRONT
Evansville Courier & Press;  June 25, 2006 ;     474 words ......pile if the hiring manager can't get past the cover letter. "The value of a cover letter is overlooked at least 75 percent of the time...you for an interview; likewise, the job of a cover letter is to sell your resume, Whorl said. The most...

Article: International direct mail trends. (International)
Direct Marketing;  October 1, 1993 ;     700+ words ...An average 80 percent of the direct mail in the United Kingdom is opened and...do they compare to the United States? Direct mail is one of the fastest growing media...past 10 years. Since 1986 the volume of direct mail has increased by 60 percent. Expenditure...

Article: FIRST IMPRESSIONS COUNT; SURVEY SHOWS A GOOD COVER LETTER GIVES JOB APPLICANTS A CLEAR EDGE
PR Newswire;  November 16, 1995 ;     331 words ......should never underestimate the value of a cover letter when applying for a job opening, according...that when screening applicants, the cover letter is either as important as or more critical...would you rate the importance of the cover letter that accompanies a resume? Their ...

Article: Why use direct mail? In the face of e-everything, marketers are rediscovering the impact and reach direct mail has to offer.(Running the Business)
Construction Distribution;  August 1, 2006 ;     700+ words ...Why would any company be using direct mail today? Perhaps the best answer is simply that direct mail reaches people--the right people--in more...that Web-based companies rely heavily on direct mail to reach prospects. The largest credit...

Article: Writing an effective cover letter
The Malay Mail;  October 19, 2001 ;     700+ words ......resume, you will need an interesting cover letter to impress a prospective employer as...the first thing the employer sees. The cover letter should be unique and specific in every...succinct, clear and snappy. To write a cover letter that stands out requires understanding...

Article: Direct mail vs. e-mail: despite its proven track record, marketers were quick to abandon direct mail in the 1990s in favor of "e-mail blasting," but now, the migration is back to direct mail. This article offers tips on running a successful direct mail campaign.(Management & Marketing)
Feedstuffs;  August 8, 2005 ;     700+ words ...WHY would any company use direct mail today? Perhaps the most direct answer is simply that direct mail reaches people--the right people--in...that web-based companies rely heavily on direct mail to reach prospects. The largest credit...

Article: Loyalty servant. (Special Report: Research Index).(Direct mail is discussed)(Illustration)
Precision Marketing;  March 14, 2003 ;     700+ words ...Direct mail has weathered the storms of the downturn...it reaps unrivaled loyalty and sales. DIRECT MAIL'S continued growth has been the remarkable...suggestions that consumers do not like direct mail -- especially since the recent MORI report...

Article: The cover letter: Door opener par excellence
Biopharm;  September 1, 2000 ;     700+ words ...Your choice: a cover letter that soars - or one that snores...thing you are to think that a simple cover letter could make that kind of difference...much content, " she thought. Its cover letter was of the massproduced variety...

Article: In the mail. (evaluation of The Wellness Encyclopedia and Worth's direct mail packages) (Column)
Direct Marketing;  December 1, 1991 ;     700+ words ...In the Mail Direct mail is the most actively physical of...media involve the eye or the ear. Direct mail centers around the eye and the hand...always doing something physical with direct mail, even if you're discarding it. That...

Article: Compelling cover letter can be the key to getting an interview
Chicago Sun-Times;  April 11, 2004 ;     700+ words ......job opening, you quickly scribble a cover letter and attach it to your flawless resume...misspelled the target company's name. A great cover letter is the golden key to any job search...elsewhere for how to craft a compelling cover letter, I turned to Lisa Jacobson, a frustrated...

Article: Direct mail-an effective and growing media
GATFWORLD;  September 1, 2003 ;     700+ words ......PIA members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion in printers...