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Article: Are there tiny men inside these little advertising blimps? (New Products).(Brief Article)
- Article from:
- ABA Bank Marketing
- Article date:
- March 1, 2003
CopyrightCOPYRIGHT 2003 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you've ever seen the Goodyear blimp hovering above a football stadium, you know how affective it is at gaining visibility and delivering a marketing message. Alas, the full-sized blimp is expensive. But now there is a less-costly alternative: The remote-control mini-blimp.
These small airships, which range in length from 30 to 50 feet, gently cruise along overhead carrying lightweight vinyl banners. They are designed to draw attention in high traffic areas.
"People are ...