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Article: Mark to sell 9 Weight Watchers franchises.(Florine Mark selling franchises to Weight Watchers International Inc.)(Cover Story)
- Article from:
- Crain's Detroit Business
- Article date:
- March 10, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Brent Snavely
Florine Mark, president and CEO of WW Group Inc. in Farmington Hills, has agreed to sell nine Weight Watchers franchises to Weight Watchers International Inc.and concentrate all of her efforts on four Michigan and two Canadian franchises.
Mark said Friday that Weight Watchers originally tried to buy all 15 of her franchises.
``I would not have sold if I could not have kept Michigan,'' Mark said. ``So I am going to devote all of my energy and time to helping people in Michigan get healthier.''
Mark has signed a letter of intent to sell nine Weight Watchers franchises that have a presence in 12 states and Mexico. ...
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Article: Reaching your target market: Florine Mark, president, WW ...
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... ... Farmington Hills, asks: "How does Weight Watchers use technology to reach its target market?" A: Weight Watchers is a leader in advance communications ... technology allows people to join Weight Watchers online, take advantage of E ...
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