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Article: Car comeback? I don't buy it.(Sales)(Editorial)
- Article from:
- Automotive News
- Article date:
- March 10, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John K. Teahen Jr.
I've seen the stories in many publications, including Automotive News: Cars are making a comeback.
As a car lover, I should climb up on my desk and dance an Irish jig. But I'm still seated, and I'm not dancing. Because I don't agree with those stories.
Sure, the Big 3 are paying more attention to cars; they realize they have ignored that vital segment of the market for far too long. But I don't think the steps the Big 3 are taking will make up for the years of neglect.
Here's what I'm getting at: Several new nameplates will enliven the car market in the next few years, but none will be high-volume (100,000 ...