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Article: L'Oreal Paris hopes to boost trial and purchase of its new Foundation Collection in the UK by means of a major direct marketing campaign.(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- February 28, 2003
CopyrightCOPYRIGHT 2003 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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L'OREAL PARIS hopes to boost trial and purchase of its new Foundation Collection in the UK by means of a major direct marketing campaign. The mailing to 170,000 foundation users will enable them to discover which ...
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