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Article: BEHIND THE SCENES.(multiple records)
- Article from:
- Footwear News
- Article date:
- March 10, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Perfect Timing Talk about being at the right place at the right time. During Milan Fashion Week, New York-based Samsonite Black Label hosted a tea-time party at the Sheraton Diana Majestic Hotel, just a half-hour before the start of Gucci's runway show on the same premises. Samsonite Black Label's footwear on display included flat, Space Age-inspired silver-and-white boots and red patent loafers. A tape loop of Samsonite Black Label runway shows was screened on wall-mounted television monitors.
Daniele Bagnasco, Samsonite Black Label's marketing director, said that it was "pure coincidence" that the party immediately preceded Gucci. "This is a brand-new project ...