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Article: Supermodel Liya Kebede to Join Elizabeth Hurley and Carolyn Murphy in New Estee Lauder Global Advertising Campaign Strategy; Powerful Trio Adds to Brand Momentum.
- Article from:
- PR Newswire
- Article date:
- March 14, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- NEW YORK, March 14 /PRNewswire/ -- Patrick Bousquet-Chavanne, Group President, The Estee Lauder Companies Inc., announced today that the Company will sign Liya Kebede and is renewing Elizabeth Hurley's contract, both of whom team with Carolyn Murphy as the faces of the Estee Lauder brand.
The new advertising campaign, under the direction of Aerin Lauder, Vice President of Global Advertising Estee Lauder, represents a key component of the brand renewal effort undertaken one year ago. Ms. Kebede, Ms. Hurley and Ms. Murphy's images will be utilized exclusively on behalf of Estee Lauder beauty products and in its fragrance, cosmetics and skincare ...