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Article: 'InformationWeek' adds services arm; CMP Media publication to offer customers benchmarking, consulting and training.(Business Media)
- Article from:
- BtoB
- Article date:
- March 10, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SEAN CALLAHAN
Always in search of new revenue streams, the trade press has morphed into the business media over the past decade, moving beyond trade publications and into trade shows and the Internet.
Now, InformationWeek has taken the search for revenue one step further. The information technology publication, which is published by Manhasset, N.Y.-based CMP Media, a unit of United Business Media, announced in January that it has launched a services arm that ultimately will include benchmarking, consulting and training services
The first part of the services venture is a benchmarking organization called the Software Genome Council, which ...