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Article: PHD loses Charles Schwab brief as Barclays takes over the reins. (Media).(Starcom Motive to handle media buying, planning for Charles Schwab Europe)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- February 27, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PHD has lost the [pounds sterling]1m media buying and planning business of Charles Schwab Europe following Barclays' acquisition of the discount stockbroker at the beginning of this month.
PHD will cease working with Charles Schwab Europe at the end of March, when Barclays' media agency Starcom Motive will take over the business. Starcom Motive was appointed to handle Barclays' [pounds sterling]15m media account in July 2001 (MW July 5,2001). In March 2002 it also gained the [pounds sterling]14m media business of The Woolwich, which was bought by Barclays in 2000.
Abbott Mead Vickers.BBDO is Charles Schwab Europe's creative agency, but the business is ...