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Article: MEDIA PROFILE: Frequent Flyer plots a new editorial course for its relaunch.
- Article from:
- PR Week (US)
- Article date:
- March 24, 2003
CopyrightCOPYRIGHT 2003 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Much like many of the airlines it covers, Frequent Flyer is recreating itself with a new look, which includes themed issues, new sections, and a receptive attitude toward PR pitches.
Frequent Flyer began publishing in 1979 aiming to be the primary source that travelers could use to make sense out of airline deregulation.
But as the airline industry changed, Frequent Flyer's parent company, OAG Worldwide, went through many changes as well. By June 2000, the title went online to keep up with an exploding travel marketplace. At the time, OAG was part of massive Anglo-Dutch publisher Reed Elsevier.
In 2001, Reed was announcing plans to divest ...