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Article: Martin Sorrell, chief executive of WPP, says that his ad network will change its business focus from traditional advertising to disciplines such as market research and direct mail. (Financial).(Brief Article)
- Article from:
- Brand Strategy
- Article date:
- February 1, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Martin Sorrell, chief executive of WPP, says that his ad network will change its business focus from traditional advertising to disciplines such as market research and direct mail. Sorrell, who was speaking at the World Economic Forum in Davos, says that ...
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