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Article: Companies Take Cautious Approach with Ads as War Gets Under Way.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- March 21, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Lori Hawkins, Austin American-Statesman, Texas Knight Ridder/Tribune Business News
Mar. 21--Where do the Dell interns go when there's war?
For the time being at least, the computer company's young ad stars will remain on the airwaves.
"We're going ahead with our advertising, but we're monitoring the situation," Dell Computer Corp. spokesman Bob Kaufman said.
As the war with Iraq gets under way, many companies are proceeding cautiously with their advertising.
Two years ago, companies quickly had to decide what to do with their ads when the Sept. 11 terrorist attacks occurred.
This time, they've had months to ...