Article: Kenseth wins in Earnhardt's shadow.(Knight Ridder Newspapers)

Byline: John Sturbin

BRISTOL, Tenn. _ Mark Martin says the only thing separating protege Matt Kenseth from Dale Earnhardt Jr. as a NASCAR Winston Cup superstar is the Big Noise Theory.

"You don't make noise in this sport based solely on your performance," said Martin, lead driver at Roush Racing and co-owner with Jack Roush of Kenseth's Cup team. "There is some other machine out there that makes a lot of noise that I don't know about. But it has a lot to do with marketing."

Blessed with his famous father's name, his own obvious talent and an engaging personality, Dale Jr. has reached rock-star status.

"Every time I open something, I ...

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