Article: Unmet Needs in Asthma Therapy Market Boosts Demand for New Generation Drugs.

SAN JOSE, Calif. -- SAN JOSE, Calif., March 24 /PRNewswire/ -- The growing prevalence of asthma coupled with the need for more effective, safer and convenient drugs has created a high-demand market eager to adopt new generation asthma therapies. The unprecedented success of GlaxoSmithKline's Advair, the first drug to combine a bronchodilator with a corticosteroid in the same inhaler device, has changed the landscape of the U.S. asthma therapies market. As physicians become more comfortable with the long-term safety of Advair, few patient groups will remain off limits for this drug, which is already being used more widely than originally anticipated.

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