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Article: Healthy living: for drug chains the for drug trend may represent the greatest opportunity to come along in decades.
- Article from:
- Chain Drug Review
- Article date:
- March 17, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Call it wellness, call it self-care. Whatever name it's given, healthy living has become more than a trend among North American consumers -- it has become, literally, a way of life. For chain drug retailers struggling with sluggish front-end sales and increasing pressure on pharmacy profit margins, the healthy living movement may represent the greatest opportunity to come along in more than a decade.
Healthy living is constantly promoted by a diverse collection of sources that includes organizations and institutions that rank among those most trusted by consumers. A good example is "Put Prevention Into Practice: Staying Healthy at 50+," a booklet developed by the ...