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Article: Weight control.(nutritional supplements, weight-control segment; marketing)
- Article from:
- Chain Drug Review
- Article date:
- March 17, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As Pharmavite Corp. vice president of marketing Jim Lundeen observes, nutritional supplements is a category where innovation and being on the cutting edge are always important. Those qualities are especially critical in the vibrant weight-control segment, and changes affecting that segment lately promise to intensify that need.
Pharmavite has only minimal representation in weight control with its Nature Made CLA (conjugated linoleic acid), but Lundeen indicates the supplier is "seriously looking at that area." He admits to a degree of professional admiration, however grudging, for those suppliers successfully competing in the weight-control arena on a long-term ...