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Article: What do you know about the Yellow Pages? (Service Sense).
- Article from:
- Reeves Journal
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I don't know how long the Yellow Pages have been around but I am 55 years old and they have been here as long as I can remember. If you are the typical contractor and American citizen you have not only used the Yellow Pages over the years but you have probably invested a significant amount of money through your Yellow Pages advertising. With the amount of exposure most of us have had to the Yellow Pages, you would think we would know a whole lot about them but most people don't. Let's start out by taking the Yellow Page test! See if you know the answers to the following questions.
1. What kinds of work are best suited for Yellow Page advertising?
2. How ...