Article: Antioxidants: nature's defense; consumers may be familiar with the word antioxidant but the nutraceuticals industry still has a long way to go in terms of education.

In the ongoing war that is waged inside our bodies, antioxidants represent our front line of defense against major health conditions such as heart disease, cancer and macular degeneration. Today these conditions are very prevalent amongst consumers and organizations such as the American Heart Association (AHA), Dallas, TX, and the National Cancer Institute (NCI), Bethesda, MD, suggest that more people will continue to be affected by such diseases in years to come.

At the molecular and cellular levels, antioxidants serve to deactivate free radicals, which usually come in the form of [O.sub.2], the oxygen molecule, according to Katie Ferren, director of botanical ...

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