Article: Is gin back in? With an array of super-premium brands, each boasting its own exotic-sounding botanicals and history, gin may be the next "in" spirit.

Who says gin isn't versatile?

When managers of Tru, in Chicago, decided to create a cocktail that was the exact same color as a sculpture on display in its bar, the restaurant, surprisingly, did not turn to vodka, the "blank canvas" of spirits.

No, the spirit used in the restaurant's Tru Blu Martini is a gin: Bombay Sapphire.

Of course, gin being, like vodka, a white spirit, getting the color right wasn't the issue. (Incidentally, the Tru Blu Martini is a precise shade of blue called International Klein Blue, named after the artist who created Tru's sculpture, Yves Klein.)

What is surprising is that Tru's bartenders - already ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!