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Article: Unilever ups global ice cream investment.
- Article from:
- Ice Cream Reporter
- Article date:
- March 20, 2003
CopyrightCOPYRIGHT 2003 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Unilever has announced an aggressive new plan to increase its share of the global ice cream market, beginning with a commitment of [euro]150 million ($162 million) to marketing and development over the next three years. Among the specific steps cited by Unilever will be changing the look of several of its European brands, including Magnum, Cornetto and Solero; opening more than 90 branded ice cream bars across Europe over the course of this year; and expanding its flavor range to include off-beat varieties such as curry and cheese. Antony Burgmans, Unilever's joint Chairman explained: "We are starting from a position of significant strength having grown our ice cream ...
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