Article: Cheese--it's what consumers want: Americans' strong and growing appetite for cheese has them choosing cheese for many occasions, including dessert. (Cheese Supplement).

Could it be true that cheese is the No. 1 food craving in-America, even beating out chocolate? As the cover photo illustrates, cheese is replacing chocolate in the hearts (and maybe the spring baskets) of consumers. It's true! Independent research on behalf of Dairy Management Inc., Rosemont, Ill., revealed that when consumers were asked which food gift they'd like to receive, more Americans said they would rather receive cheese (19%) than candy (13%).

This complements cheese trend No. 7 (see sidebar, p. H) from the Wisconsin Milk Marketing Board (WMMB), which states that Americans are learning to love cheese all by itself thanks to many restaurants now offering ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!