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Article: Who is the boss, anyway? (Editor's Page).(customer relations in the U.S. nonwovens industry)(Brief Article)
- Article from:
- Nonwovens Industry
- Article date:
- March 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Every marketing manager in every industry in every region of the world has his or her own opinion on what the customer wants. These professionals feel that their degrees or their years of experience make them experts on consumer needs and preferences. But, are they right?
How often do we stop and really think about consumer perceptions of the products they use? The answer probably depends on your job function.
At INDA's Vision conference in January, consumer perception was a popular topic of discussion. Carol Berning of Procter & Gamble's Victor Mills Society recruited teams of volunteers to venture out into stores and speak with shoppers about their ...